As a business owner, when you think about paying for web design and development services, the first thing that comes to mind is that you’re mostly doing it for brand awareness purposes. However, there is more that you can leverage from such services.
It turns out that a simple website redesign can increase your revenue by as much as 34%. And that’s not even factoring in the development part and bringing your back-end up to date. Of course, a revenue boost can only happen if we’re talking about great web design and development services, not the average kind. Let’s take a look and see how you can increase your revenue by hiring the right company:
62% of mobile users have made a purchase using their phone or tablet in the past six months. The mobile shopping fever is on the rise and it’s affecting every industry, not just e-commerce.
Briefly put, you can’t afford NOT to have a mobile responsive design. Your (potential) clients have already gone mobile and, if they can’t find you there, they’ll definitely find your competitors. Granted, you can go “old school” and create both a mobile and a desktop version of your website, but this doesn’t just cost a lot more, it’s also very impractical.
We wrote more about the importance of responsive design here.
Improving Your Conversion Rates
Great web design and development services don’t just mean an eye-catching website with pretty colors. Skilled designers spend a lot of time researching what your clients want and what they react to best. Did you know there are certain colors (like blue) that are excellent for call-to-action buttons because they inspire trust? A good designer knows that (and so much more!) and he will use it in your favor.
A great website has all the right colors and all the buttons in the right places, it’s easy to navigate and it entices your visitors to shop. Outstanding web design makes your brand look trustworthy from the very first click.
Improving Your Loading Speed
Yes, you may be patient enough to wait for your website to load, but your (potential) customers are definitely not. In fact, 57% of visitors abandon a website that takes more than three seconds to load.
Do you want this to be your website? Of course not! Plus, Google’s recent algorithm update also penalizes slow websites, so you may lose even more business due to your loading speed. Skilled web designers and developers know which scripts to use to make your website lightweight even if it’s brimming with visual content.
Emphasizing Scalability and User Friendliness
A great website can grow along with your business without another huge investment. Briefly put: you pay for great web design and development services once and you’re good to go for years to come. You can add more pages, more content, even branch out with a minimal investment. This way, you can update your customers and deliver the content they’re expecting with no delays.
Even more, user friendliness should be aimed at both your visitors and the team that updates your website (your employees). When they don’t spend too much time figuring out how the website’s backend works, they’re free to focus on what really matters: growing your business.
Want to know more about how great web design and development services can help you boost your revenue? Give us a call or drop us a line and we’d be happy to answer all your questions.