I’ve been in the web development business for long enough to have received this question a few dozen times. It’s obvious that the subject deserves an in-depth analysis. To be fair, with as many free online tutorials and user-friendly CMSs, it’s no wonder that a lot of business owners ask themselves if it’s worth hiring a web development company instead of DIY-ing their website.
However, there are clear advantages of having your website designed and developed by pros. Let’s take a look at a few of them:
1. A Web Development Company Has Skill-Specific Employees
WordPress or Drupal? Shopify or BigCommerce? The first thing you need to do before developing a website is choosing a CMS for it. Then, of course, learning it. An agency that does design and development on a daily basis already has employees that know all there is to know about a certain CMS.
Bottom line: there’s no learning curve, just experienced developers that know exactly what need to be done from the get-go.
2. A Web Development Company Can Avoid Problems before They Appear
Drawing on the first point of this article, experience brings more to the table that the elimination of a steep learning curve. An experienced developer already knows what are the most common problems associated with each CMS and with websites in each industries and he’ll simply avoid them as the code is written.
Bottom line: you won’t have to fix bugs and design blunders for months after the website is supposedly complete.
3. A Web Development Company Can Save You Time
Having one of your employees learn how to mix and match a few things in WordPress might seem simple enough. But if you want quality, future-proof work, it will take some time. Not to mention the time it takes to actually build the website.
Bottom line: working with professionals means your website will be ready up to 10 times faster than DIY-ing it.
4. A Web Development Company Can Save You Money
Yes, hiring professionals entails additional up-front costs and maybe even maintenance costs. And, yes, we all try to lower our expenses as much as possible. But have you considered your long-term expenses? Learning the basis of web development on your own (or having an employee do so) entails time. This time could be better spent by coming up with ways to grow your business. Plus, a few years down the road, you will need a better, bigger website that requires a new investment.
Bottom line: hiring professionals from the very beginning can save you money and hassle in the long run.
5. A Web Development Company Can Make Your Brand Shine
Be honest: would you buy something from a company with a website freely hosted on Wix and with 90s web design? Sure, the free alternatives are great if you’re selling hand-made jewelry to your friends and family. But if you want a solid web presence, you need pros to handle it. If web design and development aren’t in your blood, just think about how much time you will spend figuring out which colors work together and which don’t. A professional spots them in an instant (and gets them right from the first try!).
Bottom line: you can’t afford to have a less-than-flawless online presence in 2017.
Before setting out to DIY your website, take a moment to consider how much a flawless website can bring in. You might not be making any savings, on the contrary.