5 Common Obstacles for Las Vegas Startups
The fact that Las Vegas is a great place for startups to make their first steps is already common knowledge. However, the tax breaks and the great atmosphere of Sin City do not guarantee that all Las Vegas startups will make it after their first two years. In fact, there are a few obstacles that all startups must surpass in order to stay afloat or earn their position as market leader.
1. Fierce Competition
If you plan to open a startup in Las Vegas, expect to work a lot on neutralizing the competition. With the city’s recent boom, it’s not just about casinos and hotels anymore; tech startups, tourism companies and restaurants are just a few of the other fields that you’ll face fierce competition in.
The best way to secure your place on the Las Vegas competitive market is to create a stellar digital presence, which always starts with a state-of-the-art website.
2. Finding Talent
While a lot of talented developers and engineers have started flocking from Silicon Valley to Las Vegas, it is still challenging to find the right person with the right skills. But things are about to change: the Las Vegas startups scene is growing by the minute and, consequently, so is the talent base.
3. Sustainable Scalability
The first two years of a startup are typically the best ones. But when the time for growth comes, some of them stumble, which causes them to get swallowed up in an attempt to raise funding.
Responsible growth, along with only hiring as many employees as you can comfortably pay are just two of the ways to make sure that your sudden success doesn’t become your enemy. Stifling external control is a sure way to rob entrepreneurs of the chance to make their ambitious dream come true. Additionally, scalable, future-proof web solutions instead of websites that need to be changed altogether when your company grow are also something on the must-have list.
4. Finding a Singular Voice
In a world where startups appear every minute, finding a unique voice can be challenging. You want to make sure your message is clearly transmitted, but also that you speak to a very well-defined target audience.
This is where collaboration is essential. Your branding and marketing team should always work closely with your web design and development company. This way, you can ensure that you message and identity are coherent and compelling.
5. Going Mobile
Today, 65% of the time users spend online is on mobile. Thus, it is obvious that no startup can afford to ignore their website’s mobile responsiveness. Even more, the consumers’ mobile app demand is also on the rise.
If you want to reach your audience, it’s ideal to target them in the environment they are most comfortable in – the mobile one. Ideally, your website should be mobile responsive from the very beginning – this can save you a lot of money in the long run and boost your brand awareness at the same time.
We may not be able to help you find the right talent, but we can definitely swoop in with the right digital marketing strategy and implementation.